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Le 15 più assurde previsioni sul futuro di Apple

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Wired ha realizzato una lista nella quale ha raccolto le più false, clamorose, strambe previsioni effettuate da diversi personaggi sul futuro di Apple, molte risalenti a quando l’azienda non se la passava molto bene, altre a periodi molto più recenti, tipo il lancio dell’iPhone. Eccole, di seguito:

  • L’iMac Fallirà

“The iMac will only sell to some of the true believers. The iMac doesn’t include a floppy disk drive drive for doing file backups or sharing of data. It’s an astonishing lapse from Jobs, who should have learned better… the iMac is clean, elegant, floppy-free–and doomed.” — Hiawatha Bray in the Boston Globe, 1998.

  • Dare i soldi in cambio agli azionisti

“I’d shut it down and give the money back to the shareholders.” — Michael Dell in October 1997,as an immediate prelude to a renaissance that would see Apple ultimately eclipse Dell in size.

  • In arrivo: Apple’s Subnotebook/Tablet/UMPC/Newton 2

“UltraPortable PCs from Apple using Flash memory to be delivered as early as Macworld San Francisco 2007.” — Benjamin Reitzes in June 2006.

In Reitzes’ defense, the fellow scried the Mac Mini three months before it appeared. And here’s Gene Munster with the same thing, just a few days ago. Someone will eventually get the timing right. Right?

  • Gli amanti dei videogiochi useranno Mac

“Gaming will be an important part of Apple’s focus on the consumer market. … By the end of calendar year 1999, the Mac platform will have the best gaming machines available to the general consumer.” — the usually-wise Robert Paul Leitlao, in 1998.

  • L’era Post-iPod

“The biggest long-term problem with moving to an Apple platform is that the company is in decline.” — Rob Enderle, in October 2003.

  • iPhone, la bomba del 2007

“The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks.” — Matthew Lynn, in Bloomberg after the January announcement.

  • L’iPod di Hewlett Packard avrà la meglio

“The expectation on the iPod is that HP’s version will probably outsell Apple’s version relatively quickly.” — Rob Enderle, quoted in MacObserver in August 2004.

  • Sony sul punto di acquistare Apple?

“Within the next two months, Sony will acquire Apple. … Sony will be the white knight who will step into the picture.” — former Apple VP Gaston Bastiaens, in January 1996.

  • Una Click Wheel per iPhone

“Prudential analyst Jesse Tortora said the first and slimmer of Apple’s initial two cell phone models will look like an iPod with a small screen and a click wheel interface.” — Jesse Tortoya, paraphrased by MacRumors.

  • Apple è morta

“Apple as we know it is cooked. It’s so classic. It’s so sad.” — Stan Dolberg of Forrester Research, quoted by the New York Times in 1996. See also Fortune’s “By the time you read this story, the quirky cult company…will end its wild ride as an independent enterprise,” from the same year. Time: “Certainly No Future.”

Microsoft’s Nathan Myhrvold couldn’t even predict the present: “Apple is already dead,” he said after Jobs’ return.

  • Impatto e funzioni dell’Apple Tv

“Apple’s iTV will include features beyond streaming content and could have an impact on video similar to what the iPod has done for music.” — Andy Neff of Bear Stearns packs several failed prognostications into one sentence.

  • Jobs

“The idea that they’re going to go back to the past to hit a big home run . . . is delusional” — Dave Winer, quoted by the Financial Times in 1997.

  • Vendere la società

“[Apple] seems to have two options. The first is to break itself up, selling the hardware side. The second is to sell the company outright.” — The Economist, Feb. 1995

  • Chiudere la prima fonte di guadagno dell’azienda

“Admit it. You’re out of the hardware game,” — Us, in 1997. Of course, the rest of Wired’s 101 Ways To Save Apple list is packed with suggestions that turned out to be chillingly accurate! (”We’d all feel better … if we could get a tower with leopard spots.”)

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11/12/2007 | Apple, Varie | Comments

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  1. 4Avatars v0.3.1 v0.3.1 Posted by: Best of Week #23 « Gioxx’s Wall - 11/17/2007

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